— PROJECT NAME
Recognizing the Risk of Rotavirus
— PROJECT TYPE
Branded HCP Interactive Infographic
— ROLE
Copy Supervisor
— CLIENT
Merck & Co. Inc.
— DATE
November 2019
The Problem
Some of the most dangerous health threats are those that are underestimated—illnesses dismissed until they become deadly. Rotavirus is one such disease, often deprioritized in vaccination schedules despite its potential to cause severe illness, hospitalization, and even death.
In 2017, a single U.S. state experienced three separate rotavirus outbreaks, one of which claimed the life of an unvaccinated infant.
The tragedy underscored an uncomfortable truth: losing a child to any disease is devastating, but losing a child to a preventable disease is unacceptable.
The Strategy
Combat apathy by transforming passive disease education into an active, immersive experience for healthcare professionals.
By giving HCPs control over how they explored the data—guiding them through real-world outbreaks, disease burden, and the preventability of rotavirus—we could make the urgency of vaccination both personal and memorable.
The Idea
An Interactive Infographic Journey—a dynamic, user-driven storytelling platform that moved seamlessly from the realities of rotavirus outbreaks to the branded solution. By framing HCPs as “drivers” of their own exploration, the experience encouraged deeper engagement and ensured key facts landed with more impact than a static communication ever could.
The Execution